Web design on The Gold Coast is becoming more complicated as visitors become more selective with the sites they visit.
It’s vital for your business that you avoid
the following common web design mistakes:
·
Too busy
If your visitor finds a site’s too busy, can’t
find what they want in a blink of an eye, they’re likely to bounce to another
less congested site. Things like unrelated images, different typefaces,
mismatched colour palettes and strange themes all make a site very busy and too
hard to relate to.
15 years ago, websites tried to show as
much content on their front page as possible to attract people, but now with
super fast loading speeds and thousands of competing websites a minimalist
approach works best as most people will not bother to search a sit, they want
it to be very obvious as soon as they arrive on a site that they have found the
answer to their problem right there.
·
Not Busy enough
Minimalism is now very popular, but that
does not mean a website is simple. Too little information and being cryptic,
relying on imagery and expecting people to guess or search will result in your
visitors leaving very quickly.
Remove any non-relevant clutter and make
sure your visitors can see your branding, the purpose of your website and a
solution to their search at a glance
·
No Call to Action
Having a poor or even nonexistent call to
action on your website is a common web design mistake. Once you have lured a
visitor to your site and interested them enough to stay long enough to absorb
the information you’re giving them, you need to convert that interest into
action.
This is usually the whole point of your
website, you want them to act and become a paying customer, so you need to give
them the means right there and right then while they are interested.
You should have already given them enough
information so they know what they will gain by acting so don’t make it
complicated, make it very easy for them to act now
Irrelevancy
Unless an image or statement is attractive
and highly relevant it should not be on your website as it can become a
negative distraction taking the attention from the points you’re trying to
make.
Imagery must be highly relevant and convey
the prime message of your site, it can replace boring text, if done properly
and tastefully
·
Bad Navigation
Having bad navigation will turn off most
visitors instantly
If visitors need to move around your site
or go to a different page, ensure your navigation is super-clear and easy to
use and super fast
·
Not Mobile Friendly
Many sites are still not mobile friendly
which is a huge, huge mistake as over half of all internet traffic comes from
mobile devices.
If your website is not clear on all
devices, then you need to have a better web design on The Gold Coast without
delay as you’re losing customers
·
Bad Content
Keep the content on your site original, current, of high value, concise and precise
To have good web design on Gold Coast
you need to reduce clutter, have a clear message, a strong call to action and a
simple to understand site with easy navigation and provide your contact details
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