What is the importance of web designing in SEO

There is a train of thought in the web design space now about the relationship between web design and SEO when you are developing your SEO strategy. For a long time, the process was slanted more heavily to SEO heavy content with the design of the website being almost secondary. But to be fair there is a sweet spot between web design and SEO that will see your site performing better in the rankings.

Good user experience

This can be as simple as making your website easy to read and navigate. There is no point having the world best content if it is difficult to read or the information is hard to find. For far too long content on websites has been keyword rich unreadable trash, sure the SEO algorithms used to love that stuff, but the consumer didn’t. Finding the perfect blend of quality content that is also SEO friendly is where you should be looking to be. Content that increases engagement and user experience is going to improve your rankings considerably. 

Content is king and that isn’t only the written word, great custom images and video also play a huge role in the design of your website. In the world of digital marketing first impressions are everything, if your site is looking old and tired then users are less likely to navigate your site or even return back to it. Once you get you desired customer to your website you need to keep them there for as long as possible, if you keep in mind the importance of good collaboration between web design and SEO your website will start to perform better. The team at Accentuate are expert in the web design in Gold Coast and are passionate about making your website reach its potential.

Mobile Friendly Design

Reports have recently discovered that more than half the people that visit your website will do so with a mobile phone or tablet. It’s imperative that you web design is mobile friendly as having a site that loads slowly or poorly on a mobile device could annoy many people that are visiting it. Since 2017 Google introduced mobile indexing and the importance to Google of a mobile friendly site is huge. If your site is getting a high bounce rate due to it loading slowly or not functioning properly on a mobile device could see your rankings plummet.

Website Speed

The speed that your website loads will have a huge effect on the performance of your website. The standard expected load time for a website is around 2 seconds anything longer than that will more than likely see an increase in bounce rate. If your bounce rate increases Google will see this and your rankings will suffer. This is even more important in the mobile experience where customer is even more impatient. If the speed of your site makes it difficult for Google to crawl your pages, then you will see that less pages on your website will be indexed and your ranking will drop.

The marriage between web design and SEO is an important one to the performance of your website and finding that sweet spot is important. These three points are only the tip of the iceberg but if you are looking for web design on Gold Coast look no further than Accentuate.

6 Fundamental Rules you can't afford to ignore, when it comes to Web Design

 Web design on Gold Coast has developed just as fast as life on the Coast. It’s no longer a sleepy holiday or retirement destination, but a busy metropolis equal to anywhere on the planet. As such, the people here expect, in fact, demand the highest standards when it comes to web design.

These fundamental rules of web design must be incorporated in your design strategy:

·       Legibility

Having clear and easy to read text on your web site is vital. Always use clear fonts of a size that is easy to see. Avoid light coloured text on light backgrounds and dark text or dark backgrounds. Pick contrasts that match and do not strain the eyes

·       Understand Visual Hierarchy

When you design a website you need to lead your viewers on an entertaining and educational tour. Using strong descriptive titles and headers helps readers skip to the areas they are interested in. The goal is to interest or excite viewers to go to the selling points on your site and react to the call for action prompts you have tastefully provided.

A good website is like an easy to read treasure map that encourages viewers to believe if they reach the goal and do the action they will reap the reward

·       Don’t get too Busy or Font Crazy

A good web designing of websites in Gold Coast are one that gives your visitors the whole message in the simplest possible way, if you want to be technically clever save it for the product or service you're providing. The general rule, to ensure your site looks professional, is to use only one font, or up to three (but no more) as long as they are cohesive and professional looking

·       Obvious CTA

Generally, visitors land on your site because they are looking for a solution for a problem they have or an answer to a question. Your website must be all about offering them the solution they need by following your call to action, so make it very clear and prominent, don’t bury it at the bottom or make them look for it, chances are they won’t bother

·       Prominent contact information

Your sites about giving information and fishing for customers, if you don’t make it clear and easy for them to contact you they probably won’t bother

·       Don’t have Distractions

Video and digital media are a great way to get your message through, but use it wisely. Do not have pop ups and auto play features as these are distracting, annoying and sometimes frustrating, things you don’t want to do for your visitors. If your site is totally visual place it on YouTube

·       Proofread and edit your Website

There is nothing that detracts from a web design on The Gold Coast as much as spelling, grammatical and editorial mistakes. Once you have finished your web designing, do something else for a while to clear your mind, then proof read correct any mistakes.

 

Top Reasons to invest in a Good web designing of your website

The world today is becoming increasingly digitally connected with a pressing need for good web design on The Gold Coast. Although many businesses have happily survived for years without a positive web presence, the times are rapidly changing and very soon those who have not invested in good design will be left behind without any customers.

Why? Simply because the up and coming generations are all internet, oriented and rely on a good web presence to determine if a business is reliable and dependable.

These are the top reasons why you should invest in a good web designing of your website:

Increasing the Credibility of Your Brand

Good web design implies that your company is in good shape, trustworthy and inspires confidence in your band. A poorly designed or cheaply made web design is usually hard to navigate has little eye appeal and give the impression your sloppy and your business is antiquated and not run efficiently so people turn away.

Distinctive Looking Websites

Your website is the face of your business the first thing potential customers see. The first impression they get must be high on the wow factor scale so they are inclined to look to see what you have to offer them.

Every brand tells a story and your brand should be distinctive and stand out from the rest. The best way to do this is to have a professional web designing of your website.

A custom web design on Gold Coast will represent your company in a unique manner that truly represents the values of the potential customers you need to be targeting in your local area.

Web design is a Specialist Field

The internet is growing at a terrific rate, as it’s organic by nature; it’s hard to keep up with everything that’s happening. Unless you’re actively working on the latest web design trends and directions, you can easily produce website that’s was technically perfect last year, but now obsolete and no longer effective.

Web design is no longer something you can do after work or in the weekend, it demands a team of designers who specialize in different aspects and can work together.

This is why it’s important to invest in good web design.

Make or Break

All your potential customers have a very wide choice of sites to visit and interact with, so you need a team that can make a proactive, user friendly sight that’s totally SEO compliant and provides exactly what your target audience is asking for.

A great web design brings in the customers so it is worth heavily investing in, a poor website gets nothing, so is a complete waste of time and money.

The bottom line is results and good web design on The Gold Coast gives results.

A prudent business person will spend their money where they know they will get good results.

Top Tips to avoid common web designing mistakes

Top Tips to avoid common web designing mistakes

When you’re creating a web design on The Gold Coast it’s important to be aware of what your competitors are doing and the results they’re getting. This is so you know what works locally and what does not.

Some of the things you need to avoid doing for good web design on Gold Coast are:

Slow loading times

You need to design your site and content so it loads as quickly as possible as people will not tolerate slow loading speeds.

• Optimise images and content

• Remove anything that is not highly relevant

• Use only the latest fact loading plug ins and themes

• Test everything on all types of devices before going live

Not being mobile friendly

To attract your potential customers and new traffic you must be:

• Mobile friendly and scalable for all screen sizes

• Your site and content must be responsive and easy to navigate

Not being functional

Once you attract visitors, you need to have a design that encourages them to take the actions you want them to.

• Offer visitors an easy solution to their problem that makes sense and is stress free

• Be minimal and simple and provide the elements they need to make a clear choice

No clear call to action

Once you have a visitor’s attention you need to provide a clear call to action and convince them of the benefit of acting.

The whole reason for your website is to get visitors to take action, so it must be very clear and simple so they will take the action you want them to.

Not being SEO compliant

If your site or content is not Search engine optomised then you have little chance of being found by your potential audience or customers

No Analytics

You need to be able to track our sites progress and ranking position and 

• Know the numbers of visitors

• The length of each visit and the areas of interest on your site

Not being relevant to titles and keywords

Your visitor’s find you mostly though keyword searches, so as soon as they land on your site they must be able to see that your offering a solution to the problem they have in relation to the phrases they used to find your site.

• Are you presenting visitors with the right information

• Is the information you present easy to find

• Is your site original and up to date

• Is your site full of relevant, high value and immediately useful information that relates directly to what you visitors are searching for

• Does your web design relate to issues found on The Gold Coast

• Are you using local SEO and Google Maps so you’re easily found

• Are you using social media buttons correctly

Web design on The Gold Coast is all about making you business findable and attractive to visitors, encourages calls to action and converting them to paying customers.